As I searched for McDonalds abroad, I came upon this image advertising a McDonalds from Tallinn,Estonia. I was struck by to see the golden arches, a symbol for modernization, located amidst such classic looking architecture, proving McDonaldization to indeed be a wide reaching global phenomenon.
Interestingly, I found this image as a part of an article called “Tips for Expats.” Within the article, various expatriates give their accounts of McDonalds abroad saying,
“There’s lots of McDonalds restaurants overseas, making you feel a little closer to home with each sight of the golden arches.”
and “I personally don’t go near fast food like McDonald’s back at home but as an expat, I crave it in my new environment.”
For Americans, McDonalds located abroad represent what they are used to, which can provide a sense of comfort. McDonalds are abroad because we want them to be. This made me question the driving cause of McDonaldization : Is it solely a result of American power? Do other countries have a choice but to establish McDonalds chains? I initially found it odd for the golden arches to be present in the classic looking environment of Estonia, but now I realize it is not so surprising at all. Locations of McDonalds abroad is a result of American power.