After trudging through Norwich in a rather desperate attempt to find something interesting, fairly unique and really representative of America, I ended up in a rather small and cramped ‘Old English’ sweet shop. What caught my eye; however, were the obvious American brands I found in the form of the rather innocent fizzy ‘Coca Cola’ and one which is on the other end of the drinking spectrum; an alcoholic beverage rather fondly referred to as ‘JD’. When added together ‘JD and coke’ create a rather tasty concoction, so I found these two, both mixed together and on their own, to be something uniquely representative of America.
However, I also think these two images represent something which is also historically distinctive of America with Coca Cola itself being an iconic, world-known brand. I know, for example, that every Christmas time it’s not considered the latter until the well-known Coca Cola Truck advert has been witnessed on the television. For some reason this overly festive advert causes havoc and extreme excitement among us Brits as then it’s a matter of simply counting down the days. For me, this tradition confirms the American myth of the ‘Christmas holidays’ and has done for as long as I can remember.
Similarly through the median of television adverts, there is something about Jack Daniel’s ‘Label Story’: Old No. 7 which has an aura about it.
The dulcet, husky tones of the narrator and the tale of Jack Daniel this clip displays something so American that for some reason unknown to me it makes me smile every time I see it, whether in the cinema or at home. Clearly JD’s story has something mythical about, due to the format of this advert which asks the question about the magic ‘Number 7’, and it’s something I’d perhaps like to spend more time reading and researching about.