This survey was undertaken by participants ranging from ages 18-21 and from different parts of the world. The questions are meant to determine ‘Barbie’ as a cultural icon today and whether it influenced people at a younger age.
The results from this survey show a varied response. But what is interesting, are things in common with ‘Barbie’, what comes to mind when thinking about her. Mostly “pink” but also glitter, girly, plastic, fake and blonde. Despite these ideas Barbie still continues to be aspired to by girls. But as one participant points out, looking like Barbie can lead to being “made fun of”. So this leads to the question of her survival through time and generations and yes she is a “classic” but there is still doubts that she may be pushed aside in years to come.
I think this debate is interesting, whether or not Barbie will become outdated or will she continue to grow with the times? The Barbie franchise has grown massively since the original doll was first produced in 1959 and I feel that it has moved with the times. As women have grown independent, as has Barbie, with the growth of media and movies, Barbie has starred in movies, including the massive Disney Pixar’s ‘Toy Story’. The involvement in a project like this proves not only to audiences but to children that Barbie is an essential toy for children. The relationship of Barbie and Ken has also been up-to-date with trends, announcing their break up in 2004 around the time of popular couple Justin Timberlake and Britney Spears called it quits! This is highly speculative but proves that Barbie is durable as Mattel continues to keep her ‘down with the kids’. The opposing argument is one that is uncertain yet but is likely to come to the forefront in upcoming years. How much longer can Barbie remain an icon, beloved by adults and aspired to by children?