Twinkies are the seemingly indestructible food (actually not true). But the fact of the matter is that a shrink-wrapped, spongecake stuff with vanilla icing is to the United States what Tastykake Krimpets are to Philadelphia. I think the idea of the Twinkie is what makes them special – not the actual taste. When Hostess filed for bankruptcy, there was a huge uproar to save the “make of Twinkies.” There are plenty of alternatives for the snack, but the original Twinkie was what was most important. It has been seen in multiple films and TV shows, including Family Guy during the apocalypse and WALL-E. Zombieland also emphasizes Twinkies and their role in disaster survival.
So if you wonder how Twinkies gained this cult-like status, I’ll tell you I have no idea. But if i look at the idea of the Twinkie, it seems simple. Being shrink wrapped, one would assume it does not spoil. It was able to be mass produced, which falls in line with the American tradition of standardization. It was survived World War 2 and parent company bankruptcy, showing resilience. Unfortunately, I see the Twinkie as defining the obesity epidemic in the U.S. It is an incredibly unhealthy snack, and I feel like it is now associated with the need for healthier eating.