Americans have had a strange relationship with fruit from the beginning of the 20th century. The “founding” of banana republics such as Honduras by United Fruit Company started a love affair between Americans and unseasonal fruit. What season is it? Look around your grocery store what kind of fruit is available? The other day I walked into a Weis market at home and saw a papaya. It made me wonder, who am I to have a papaya in April? Ever since I can remember I have always been able to buy whatever fruit I wanted during whatever season. The fruit might not have been the best in quality, but it was available. The exploitation of another country and by default, the consumerism that developed is, no matter how bad it seems to be, a quality of American culture. I would argue fruit; especially exotic fruit is becoming an iconic American food. The fact is as Americans, myself included, we believe we are entitled to such fruits as mangosteen, papaya, and even the simple banana. Because of its wealth, America is able to consume local fruit and grains from other countries very readily.
On March 19, 2011, The New York Times reported that quinoa, an amino acid rich planet has become too expensive for the local Bolivians because of American and European demand. The article states, “The surge has helped raise farmers’ incomes here in one of the hemisphere’s poorest countries. But there has been a notable trade-off: Fewer Bolivians can now afford it, hastening their embrace of cheaper, processed foods and raising fears of malnutrition in a country that has long struggled with it.” This rise in demand for quinoa also symbolizes America’s health craze, more notably the juice and smoothie craze.
Almost two years ago, The New York Times wrote about the “Juice Bar-Brawl.” Now city streets are lined with places such as Juice Generation, Liquiteria, and Juice Served Here. Even Starbucks now sells Evolution Fresh, a juice company known for cold-press. The juice craze contradicts the idea of Americans as obese. In the article, JEFF GORDINIER, argues that premium juice could conquer America like premium coffee? If juice continues to be the next fad in America what does that mean for other countries? Would juice become just like Starbucks? America would yet again be commercializing the livelihoods of natives in other countries. It is definitely a fine line. Like other Americans I actively participate in the juice and smoothie crazy, but I worry of the effects. As a country it seems America is trying to shed its image as an obese country, but commercialism still lingers in the midst.