[Posted on behalf of Ioni]
Krispy Kreme opened their first Tyneside store in 2012, located in a popular shopping and retail park in Gateshead. Since then a further store has opened in Newcastle city centre, as well as big-named supermarkets having cabinets stocking their doughnuts. Their delicious flavours are now accessible across Tyneside all contained in the distinctive green and white polka dot casing with their familiar logo. Krispy Kreme stores are furnished in a stereotypical American diner way, with large amounts of doughnuts on constant display. Before Krispy Kreme opened in Tyneside, people were not able to access fast food style restaurants for quick sweet snacks. Like McDonalds, people adopted this new way of eating, very different to the traditional British pub grub or corner shop. The popularity and continued success of Krispy Kreme shows the extent to which Tyneside has adopted this new lifestyle.
Corporate American chains are hard to miss throughout Tyneside and American culture has become part of society, with people shopping at stores like Krispy Kreme frequently. The take-over of these big American chains shows Americas dominance in the corporate world, with more countries being Americanised. This dominance has led to people engaging with America’s supersize eating and fast-food culture, for example, Krispy Kreme tempting people with their dozen Doughnut deals and further refreshments. When speaking about American chains like Krispy Kreme, George Ritzer states that “what is critical about [them] is that they are powerful representations of American culture and they all bring that culture to any nation to which they are exported”. This supports the power of Americanisation and the influence it has on any society. The Tyneside area is a prime example of this with the popular expansion of Krispy Kreme being embraced by the people who live here and the Americanisation of the company being soaked up by its customers.
 George Ritzer, cited in Neil Campbell and Alasdair Kean, ‘Transmission of American Culture’, in American Cultural Studies: An Introduction to American Culture, 4th edn, (New York: Routledge, 2016), p. 337.