The writer of this blog hits the ground running with a punchy introduction which immediately captivates my attention. Soon afterwards, the writer does well to summarise the birth of Coca – cola as a product and advertising brand very succinctly, adding in relatively lesser known pieces of interesting information along the way, such as the fact that John Pemberton, the creator of Coca – cola was ‘wounded during the war and like many other he became addicted to the morphine used to relieve pain.’[1], which eventually led him to creating the concoction that we all know and love today. The writer eventually leads the story of Coca-Cola into the present day, and how for the company goes to establish itself as a brand and American icon, for example: ‘Coca-Cola spent almost 2 billion $ for print, radio and television advertisement in 2001 and since 1886 the brand used more than 45 different slogans’.[2]All throughout the blog, the writing is complemented with relevant Images, illustrating an aspect of Coca-Colas growth, for example a timeline of the creation of the iconic shaped bottle. I am glad that the writer has also taken time to raise the very valid point that the creation of Coca-Cola wasn’t exactly a walk in the park for everybody either, rightly talking about for example, ‘The sugar, [making] people addicts and [it doesn’t] help the fight against obesity in the US or in Mexico, it can [lead] to heart attack, diabetes, stroke … And aspartame is less known so maybe less safe.’[3] However, to be even better, the writer could’ve fleshed out these points more, giving more information about the damage the Coca-Cola Company has inflicted to natural water sources around the world, or possibly even the waste plastic the company churns out yearly. Apart from this, this blog does very well.
[1]Marie Allice, ‘Coca-Cola : American Icon‘, published 4th May 2016 <https://americaniconstemeple.wordpress.com/2016/04/27/the-cheerleader/>, [accessed 22nd February 2017]
[2] (Ibid.)
[3] (Ibid.)
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