The writer of this blog hits the ground running with a punchy introduction which immediately captivates my attention. Soon afterwards, the writer does well to summarise the birth of Coca – cola as a product and advertising brand very succinctly, adding in relatively lesser known pieces of interesting information along the way, such as the fact that John Pemberton, the creator of Coca – cola was ‘wounded during the war and like many other he became addicted to the morphine used to relieve pain.’, which eventually led him to creating the concoction that we all know and love today. The writer eventually leads the story of Coca-Cola into the present day, and how for the company goes to establish itself as a brand and American icon, for example: ‘Coca-Cola spent almost 2 billion $ for print, radio and television advertisement in 2001 and since 1886 the brand used more than 45 different slogans’.All throughout the blog, the writing is complemented with relevant Images, illustrating an aspect of Coca-Colas growth, for example a timeline of the creation of the iconic shaped bottle. I am glad that the writer has also taken time to raise the very valid point that the creation of Coca-Cola wasn’t exactly a walk in the park for everybody either, rightly talking about for example, ‘The sugar, [making] people addicts and [it doesn’t] help the fight against obesity in the US or in Mexico, it can [lead] to heart attack, diabetes, stroke … And aspartame is less known so maybe less safe.’ However, to be even better, the writer could’ve fleshed out these points more, giving more information about the damage the Coca-Cola Company has inflicted to natural water sources around the world, or possibly even the waste plastic the company churns out yearly. Apart from this, this blog does very well.
Marie Allice, ‘Coca-Cola : American Icon‘, published 4th May 2016 <https://americaniconstemeple.wordpress.com/2016/04/27/the-cheerleader/>, [accessed 22nd February 2017]