If I were to drive past this billboard I think that I would definitely do a double take. Seeing a large, 3D red clown nose on Lady Liberty is an alternative depiction of this very “monumental” and recognizable figure. I believe that the concept behind Red Nose Day and this billboard itself is to deliberately be vague. I knew that I had seen advertisements for Red Nose Day before but I had to search on the web to find out what it was all about. I discovered that Red Nose Day was started in the United Kingdom by an organization called Comic Relief. The fundraiser has since been started in the United States. The mission of this initiation is to have people buy a red nose at Walgreens and where them to raise awareness and money for children living in poverty. The money goes to “some of the neediest communities in the US and some of the poorest communities in the world.”
It is very interesting that the Statue of Liberty was chosen for the advertisement of this campaign. I think that one of the reasons that the Statue of Liberty was chosen was because the juxtaposition of her stone face and serious disposition with a goofy red nose is eye catching. Secondly, in almost any context the Statue of Liberty symbolizes patriotism and civic duty. It takes a sense of civic duty for people to donate to charities that are not benefiting themselves in any way. Also, the United States has a history of thinking of itself as a “City upon a hill” in charge of setting good practice for other countries. For this reason, it is interesting to note that the money not only goes to children in America that are struggling but also children all over the World. This is an example of how patriotic icons that have transformed and endured through time to further instill in Americans that we are a powerhouse and because of this it is our duty to help our own as well as help others.